Strategic marketing for thought leaders who want their business to scale without burning out.
There are three main ways I can support you…
Ryan Levesque
7x inc. 5000 CEO
2x #1 Best-Selling Author
I’ve personally worked with Michelle for the past 10 years to create and market millions of dollars in products and programs, including short form trainings, long form courses, six-week scripted programs, three-day intensives — and really everything in between.
She gets my absolute highest endorsement.
Dr. Claire Zammit
Founder, institute for
woman-centered Coaching
Michelle has helped us to strategically rebuild our business from the ground up.
Reinventing our offers, our marketing, our customer journey and it’s been nothing short of life-changing for us – setting us up for the next decade of growth inside a business structure that is a true reflection of who we are, who we serve and where we want to go.
BARI BAUMGARDNER
CO-FOUNDER, SAGE EVENTS AND THE LEAP,
THE LIVE EVENT ACCELERATOR PROGRAM
She masterminded a highly service driven and comprehensive AI solution for our High Ticket Coaching Program that not only sounds like us — it works like us, and gets results like us!
I am always in awe of her ability to simultaneously simplify high level strategy, concepts and complexity, while also seeing and harnessing the granular (often tedious) details it takes to get those ideas to market.
I’m for you if you’re either a global thought leader looking to scale or you’re a female business owner with a small but growing business that’s on it’s way to it’s first or next million.
You’ve built something significant. A global, multi-million dollar business.
But now it feels complicated, or not what you want anymore.
Maybe growth has stalled.
Or there are so many opportunities around you, it’s time to act fast to make the most of them.
The world is shifting beneath your feet and you know it’s time to make some big decisions and big changes.
Your ideas, content, frameworks are your superpower, but right now your business structure isn’t making the most of them.
Too many offers. Too many moving parts. Your team isn’t sure what matters most, and neither are you.
You know there’s a simpler, stronger way to package what you do, but you can’t see it from inside your own business.
You need someone who can walk in, see what’s working and what’s noise, and help you redesign around what matters.
You need someone who gets the big picture, and has the experience to not only help you design what’s next, but make it scalable, profitable and what you really want.
That’s where I can help.
You’ve already built something real.
You’re past the beginner stage and done something too few women-led businesses do – you’ve cracked the 6-figure or even 7-figure revenue milestone.
You’ve grown your business using instincts and grit. But now you’re ready for what’s next – and you know you need help growing beyond here.
Your marketing is scattered.
You’re trying too many things and not sure what’s actually working.
You’re being reactive instead of strategic.
Revenue swings month to month.
You know you need better positioning, clearer offers, and a plan that isn’t just “post more and hope.”
You’re ready to think like a real business – with strategy, not just hustle.
You want to grow without burning out.
And you don’t want to figure it out alone.
That’s where I can help.
MARISA MURGATROYD
FOUNDER, LIVE YOUR MESSAGE
AND CREATOR OF THE EXPERIENCE Formula
Michelle isn’t just working for money. She’s working because she loves to create and she loves to collaborate.
And she’s one of the few people that I would trust with my biggest ideas, my most important projects — the needle movers in my business.
VICTORIA LABALME
FOUNDER OF RICK FORWARD & ROCK THE ROOM WALL ST JOURNALIST BESTSELLING AUTHOR
Michelle Falzon is someone you want on your strategic team.
She helped me with Risk Forward and Rock the Room – two separate brands that have courses and online experiences and keynotes and workshops, and a best-selling book – and Michelle has been involved in all of it.
Whether Michelle’s doing content marketing or helping you plan your annual strategy, she has the ability to go from the big picture to the most micro detail.
BRIGIT ESSELMONT
AUTHOR & FOUNDER OF BIDDY TAROT
Working with Michelle was exactly what we needed at this stage of our business.
She truly saw us — not just as business owners, but as women, visionaries, and leaders navigating deep transformation.
She helped us clarify our long-term vision, map out our product ecosystem, and bring coherence to our customer journey—all in a way that felt aligned, spacious, and true to who we are.
I help people grow businesses they love – not just for growth’s sake, but to expand what’s possible.
For over 25 years, I’ve grown multiple seven and eight-figure businesses of my own. I’ve also been the behind-the-scenes strategist for globally renowned thought leaders – designing their offers, funnels, and programs that reached millions of people and generated hundreds of millions of dollars.
I work one-on-one with a handful of global leaders. And I run masterminds and programs for women building businesses that matter, taking everything I’ve learned at the highest level and making it accessible (because I believe when more women run profitable companies, the world becomes a better place).
My gift is seeing the pattern you’ve been missing. I look at complicated and find simple. Then we design what fits – the offer, the funnel, the model that’s actually yours.
JULIE MASTERS
CO-FOUNDER OF ODE MANAGEMENT, THE WORLD’SLARGEST DEDICATED SPEAKER MANAGEMENT AGENCY FOUNDER AND CEO OF INFLUENCE NATION,
Working with Michelle is an incredibly rare experience.
First, there’s her global mastery. She has worked on multi-million dollar campaigns and launches that have the highest of stakes and the highest of pressure — and she is behind the scenes and has decoded over the years exactly what works.
She’s someone who I would take in my world in any capacity.
OCEAN ROBBINS
COFOUNDER & CEO OF THE MILLION-MEMBER
FOOD REVOLUTION NETWORK
Michelle is a genius in her capacity to understand user experience, and to put herself in the mind and heart of the audience.
And she translates this wisdom into simple, actionable steps that empower our team towards success. Michelle has helped us to offer better, more engaging, more values-aligned, and higher converting workshops and masterclasses.
MELISSA FISHER
FOUNDER, PROPERTY INC AUTHOR SPEAKER, INVESTORAUTHOR & FOUNDER OF BIDDY TAROT
I worked with Michelle on a restructure in one of our businesses.
I went into our Strategy Sessions with very high expectations —and she totally blew those expectations out of the water.
She is incredible in her wealth of knowledge, what she brings to the equation, and the environment that she actually does this in.
